Draft - Downloadable Document Guidelines

In most cases, content must be published as a webpage. Downloadable documents—such as PDFs, Word files, and PowerPoint presentations—are discouraged for public-facing websites and must meet clear purpose and accessibility criteria.

Requirements for Downloadable Documents

Content may be provided as a downloadable document if it meets one of the following purpose requirements:

  • It is a form that must be printed and submitted with a physical signature.
     
  • It is an official report or policy document that requires fixed formatting for compliance, archival, or formal distribution.

Content that can be published as a webpage must not be provided solely as a downloadable file.

All downloadable files must meet WCAG  2.1 AA accessibility standards.

Limitations of Document-Based Content

Downloadable documents introduce several issues that negatively impact user experience, accessibility, and website performance:
 

  • Not accessible to assistive technologies: Documents that are not properly formatted cannot be read by screen readers or other assistive tools.
     
  • Disruptive to read: Files interrupt browsing flow and require users to open and navigate them outside the website.
     
  • Dependent on additional software: Downloadable documents often require separate applications (such as Adobe Reader or Microsoft Word), which may not be available or functional on all devices.
     
  • Not mobile-friendly: Downloadable documents do not resize automatically and often require zooming or scrolling.
     
  • Obscured from analytics: User interactions with documents—especially when accessed directly from search engines—are not consistently captured in site analytics.
     
  • Lower search visibility: Search engines prioritize webpage content, making downloadable files less visible in search results.