Websites that include 'gmu.edu' as part of their URL must follow George Mason University's brand standards to maintain a consistent representation of the university. Consistent brand representation across university websites enhances trust, credibility, and recognition for George Mason's digital presence.
To clearly communicate affiliation with George Mason University, the following elements must be present on every webpage:
- Logo: An approved George Mason logo must be prominently displayed at the top of every webpage.
- Colors: The primary colors for the site must be George Mason Green (hex color #005239) and George Mason Gold (hex color #FEC733). Secondary color options are available on the Office of University Branding website.
- Entity Identification: The name of the represented George Mason entity must be clearly visible at the top of each page, following the formatting requirements outlined in the brand standards.
- Footer Configuration: The footer must include the name of the represented entity, a physical address, contact information, and links to George Mason's Title IX, Accessibility, Student Consumer Information, Privacy Statement, and FOIA pages.
- Association with GMU.edu: A consistent navigational element, such as a linked logo, icon, or breadcrumb path, must be provided to allow users to easily navigate back to George Mason's primary site at www.gmu.edu.
- Contact Information: A generic, monitored George Mason email address, managed by the website's designated administrator or contact, must be provided for inquiries.
- Sitemap: The website must include a sitemap to support navigation and SEO best practices.
- Emergency Alert Display: A website must be able to display emergency alerts as needed.
Sites hosted on the Mason WordPress and SiteMasonry CMS platforms use default themes and configurations that meet George Mason’s brand standards and digital accessibility requirements.
Related Regulations and Policies
Commonwealth of Virginia Policy
WEB-27 – Commonwealth Branding Bar – Site Identification – Establishes the foundation for George Mason website identity standards.University Policy
1309 – Information Technology Infrastructure, Architecture and Ongoing Operations