Website analytics data is used to inform content strategy, improve user experience, optimize website performance, and support compliance with data privacy regulations.
To enable comprehensive web traffic monitoring, Google Analytics must be installed on every website within the 'gmu.edu' domain. Google Analytics is installed by default on websites hosted on Mason WordPress and SiteMasonry CMS platforms. Unit representatives may request access to their site's analytics data through Information Technology Services.
Related Regulations and Policies
University Policies
1114 - Data Stewardship
1301 - Responsible Use of Computing