Logos for Printing Purposes
High-resolution logos, suitable for printing, are available for download below. EPS is the preferred format for our print, imprint, and sign vendors. The other formats (png, bmp, jpg) are suitable for internal publications developed with Microsoft Suite applications. See the brand profile for specific guidance on use and placement.
Unit logos identify schools, colleges, divisions, or administrative offices by combining the primary logo with the official unit name in a very specific type arrangement. The design staff of Creative Services are the only source for creating a unit logo. To get your unit logo, please e-mail email@example.com and include the official name of your office, department or unit in the request.
Logos on the Web
The university logo on the home page of a site may be used in the upper-left or -right corner of the and should be a minimum of 150 pixels wide and a maximum of 190 pixels wide. The logo needs to be green and gold, black, or white, and should be used, as specified in the brand profile, without infringement on the clear zone of other type or graphic elements.
On secondary pages the logo can be used in the upper-left or -right corner of the web page or at the bottom of the left or right column of a second- or third- level web page. This logo should be a minimum of 150 pixels wide and a maximum of 190 pixels wide.
Green and Gold (190 pixels wide)
Green and Gold (180 pixels wide)
Green and Gold (170 pixels wide)
Green and Gold (160 pixels wide)
Green and Gold (150 pixels wide)
Black (190 pixels wide)
Black (180 pixels wide)
Black (170 pixels wide)
Black (160 pixels wide)
Black (150 pixels wide)
White on a Black background (190 pixels wide)
White on a Black background (180 pixels wide)
White on a Black background (170 pixels wide)
White on a Black background (160 pixels wide)
White on a Black background (150 pixels wide)
The Mason M
The M expands your design options while keeping within brand profile guidelines. The M is not mandatory. But you must use it in compliance with the brand profile guidelines (i.e., no combining it with other type to create a graphic). Additionally it never replaces the university’s primary logo as an identifier.
We have introduced three graphics elements, one for each campus, for optional use in your publications. There are no “owners” of the elements. It makes sense when specifically talking about a particular campus or programs or facilities exclusive to a campus to use the element from that campus. However, if you are communicating about the university in a broader all inclusive way you are free to use any or all of the elements. We will be adding to this collection over time.
Use of the university seal is restricted to official documents, such as the university diploma. It may be used for occasions such as commencement and special events that represent the entire university. Please contact Creative Services at 703-993-8802 for permission to use the seal.
Brand compliant Microsoft Word and PowerPoint templates are being developed. We will be adding to the templates available over the course of the next few months.
Creative Services provides a comprehensive self-service gallery of photography for download and use in official university communications. To view our images go to http://gmu.smugmug.com/
Brand Profile and Quick Start Guide
Below are the downloadable pdf files of the complete Brand Profile as well as the Quick Start Messaging Guide.