All In '25 Professional Development Conference

Will Bohlen is a Managing Director at Cogent Strategies, where he drives results for executives and organizations facing high-stakes communications challenges, consistently delivering successful outcomes, whether it is a policy victory, a well-positioned thought leadership opportunity, an enhanced executive profile or navigation through a crisis. His strategic approach has secured influential story placements in top-tier media, elevated executive visibility through compelling thought leadership campaigns and helped organizations build trust during critical transitions. Drawing on his experience as head of communications for the German Marshall Fund and his journalism background working for national media outlets, he helps clients cut through noise to reach and influence their most critical audiences.  

Richard Culatta is an internationally recognized innovator and tech futurist helping organizations create cultures of innovation and problem-solving.  Culatta served as a designer at IDEO and as the first Chief Innovation Officer for the State of Rhode Island, where he gained national attention for pioneering strategies to make government more responsive to citizen needs.  He was brought in to accelerate innovation at the CIA after 9/11 and was subsequently appointed by President Obama to lead a national agenda around using technology to make education more equitable. Culatta currently serves as the CEO of the International Society for Technology in Education, a nonprofit organization focusing on using AI and cutting-edge technologies to accelerate innovation in learning around the world.

Richard is known for sharing non-traditional strategies to find solutions to tough problems.  Examples include using crowdsourcing to fix school connectivity or bringing top video game designers from around the world to the White House to help design the future of learning.  Culatta has spent years working with organizations to explore the role of Artificial Intelligence in supporting innovation and creativity.   His new book, Digital for Good: Raising Kids to Thrive in an Online World (Harvard Business Review Press) provides practical solutions for becoming better humans in virtual spaces and presents a path to a healthier and more civil future digital world.

Keith has over 25 years of agency experience with extensive higher education, travel/tourism, consumer packaged goods, non-profit/cause related, and entertainment marketing knowledge. He has worked with numerous brands including: George Mason University, Virginia Tourism Corporation, Discovery Channel, Operation Smile, Orangetheory Fitness, Piggly Wiggly, Chock Full O’Nuts, Virginia Beach CVB, and British Virgin Islands Tourist Board.

Throughout his career he’s covered a lot of ground serving as Creative Director, Art Director, Copywriter, Film Editor, Photo Retoucher, Package Designer, and Illustrator, plus just about everything in-between. The work he’s created in those roles has gained recognition in multiple awards shows including: The One Show, Print Design Annual, Communication Arts, Graphis, Summit Awards, ADDYs, HSMAI Adrian Awards, Telly Awards, and Communicator Awards.

Dana A. McPherson serves as the Assistant Vice President for Marketing and Communications in the Office of University Communications at Howard University. In this role, she’s responsible for the university’s brand strategy, overseeing visual identity, digital storytelling, photo and video production and social media platforms. 

At Howard, McPherson is responsible for shaping both the institutional brand and the university’s emerging AI brand, introducing generative AI artwork into marketing campaigns and aligning innovative storytelling with Howard’s legacy. 

Previously, McPherson served as Executive Director of Brand and Marketing at the University of Florida, where she played a central role in launching both the institutional and AI brand platforms. She also led and executed the university’s inaugural AI Communicators Summit, designed to educate campus communicators on the transformative role of AI at UF.  

McPherson is a proud graduate of Florida Agricultural and Mechanical University, where she earned a bachelor’s of science degree in journalism with a concentration in public relations. An avid world traveler who has visited 26 countries, she brings a global perspective and deep storytelling sensibility to every aspect of her work. 

A seasoned Executive Producer with over 25 years of experience in conceptualizing, planning, and executing live events, Carlo helps lead and support a nationally based remote team of approximately 25 employees while also focusing on company growth and client relationships. 

Adept at navigating cutting-edge technologies, key achievements include work with DARPA on the 2007 Urban Challenge, a pivotal autonomous vehicle competition (and the precursor to self-driving vehicles), and the 2016 Cyber Grand Challenge, which advanced automated cybersecurity defenses through autonomous vulnerability detection and patching.

Carlo’s current focus is on the intersection of efficiency, creativity, and AI technical adoption to shape T!LT's future as a creative agency. His role involves ensuring quality, authenticity, and originality in the agency's goal to deliver transformative work to a diverse client base (including George Mason) with wide-ranging budgets and expectations. 

Carlo holds a BS from the School of Foreign Service at Georgetown University and is a member of the Professional Convention Management Association (PCMA), Meeting Professionals International (MPI), and serves on the Board of Georgetown’s Hoya Hoop Club. Originally from Louisville, KY, Carlo lives in Arlington, VA, and enjoys golf, jam bands, and watching college basketball when he is not spending time with his wife and 4 teenagers.