How We Communicate

Mason’s communicators need to express the university’s messages in many ways, reaching out to varied audiences through diverse projects. The box of messaging tools we’re about to unpack will help.

Just as with tools in the workshop, you won’t need every one for every job. Choose carefully, and apply them resourcefully, and you will find them flexible and powerful.

The Tools Displayed

This mock-up shows the key elements in the messaging toolbox working together to make a point. See the following pages for details on each tool and how it’s used.

 

messaging_toolbox